Nutrien Harcourts is a leading rural real estate company dedicated to serving regional and rural communities across Australia, with a particular focus on rural properties.
Their representation is concentrated on areas where rural and agricultural industries thrive.
Being a part of the global company Nutrien Ag Solutions means that Nutrien Harcourts agents are often based in Nutrien Ag Solutions branches, working alongside teams that provide essential services to growers and producers.
With over 200 locations across Australia, Nutrien Harcourts connects sellers in regional Australia with buyers nationally and internationally.
The company’s long-term growth strategy involves actively recruiting skilled real estate professionals and expanding into new regions.
By recruiting agents from local communities, Nutrien Harcourts highly values the strong relationships they possess and ensures that agents have a deep understanding of the specific agricultural conditions and market trends unique to their regions.
Bridging the Gap in Rural Communities
Nutrien Harcourts has expanded its footprint with the addition of new locations, extending its services to regional communities in Grafton (NSW), Hamilton (Vic), Kilcoy (QLD) , and Midvale (WA).
Pat Allen, a new agent in Grafton, stated, “Joining Nutrien Harcourts represents my next step. I can continue leveraging my local expertise while benefiting from the support of a progressive international company.”
In addition to these new branches, the company has also welcomed new agents to existing offices in Kilmore, Moss Vale, and Glen Innes.
This growth ensures that local communities have greater access to real estate professionals who not only possess in-depth knowledge of the local market but also benefit from corporate support, enabling them to connect with a larger audience and helping vendors achieve quicker sales.
The value of real interaction
Professional development is a key priority for Nutrien Harcourts. The company offers a range of opportunities for growth, including online and face-to-face training.
These programs ensure that agents stay up to date with legislation, technology, and marketing strategies, ultimately benefiting clients by enhancing agent expertise and productivity.
Mark Brooke, General Manager of Nutrien Harcourts, emphasised the importance of personal connection in rural real estate.
“In the last three days, I have travelled 2000 kilometres, visiting branches in Ballarat (Vic), Kerang (Vic), Wagga Wagga (NSW), and Benalla (Vic).
We do this regularly to ensure our teams receive the support they need. While there are many ways to communicate, such as email, mobile phones, and Zoom meetings, we believe in real interaction.
This not only benefits our agents but also gives us a better understanding of what’s happening in the field.
The diverse climates and conditions in rural Australia mean a one-size-fits-all approach doesn’t work. Personalisation is key, and it’s something we are proud to deliver to our on-the-ground teams.”
