Lately, I’ve noticed a definite shift in what real estate agents are asking for when it comes to styling briefs.
More and more, I’m being called in to style properties, specifically with downsizers in mind.
Whether it’s a villa, apartment, or smaller home, agents are recognising that the empty nester market is not just active, it’s discerning.
These buyers know what they want, and styling plays a huge role in showing them that a property can offer comfort, convenience, and a beautiful lifestyle without compromise.
Downsizers, or empty nesters as some prefer to be called, are a growing and influential segment in today’s property market.
These buyers are often cashed-up, experienced, and emotionally ready to trade in the family home for something smaller, more manageable, and lifestyle-driven.
But while they may be reducing square footage, they’re not compromising on quality, and that’s where styling can make all the difference.
Here are some key things to keep in mind when styling for this group of buyers:
Comfort meets functionality
When I style a property with downsizers in mind, I focus on three key things: comfort, functionality, and understated luxury.
These buyers want to see themselves living with ease in a space that feels both refined and ready to enjoy.
They’re not typically interested in trends or ultra-modern minimalism. Instead, they respond to warmth, timeless design, and a layout that supports everyday living.
Make it soft and welcoming
Soft textures, plush seating, and ambient lighting are a must.
I create welcoming zones where someone can imagine reading the paper with a coffee or entertaining friends with a glass of wine.
Layered throws, natural materials, and neutral tones help foster a sense of calm and livability.
Showcase storage and flexibility
Storage is a non-negotiable.
These buyers are often leaving large homes full of belongings, so showing off built-in wardrobes, linen cupboards, or clever hidden storage solutions is vital.
Even styling cabinetry or open shelving with baskets and neatly arranged décor can demonstrate how storage can be attractive and functional.
Style and furnish every room
Extra bedrooms should never be left as a blank slate.
A guest room, a home office, or even a hobby space (like a reading room or sewing nook) can spark imagination.
Flexibility is key and empty nesters still want the option to host family, the grandkids, work from home, or pursue passions.
Single-level + low-maintenance + lifestyle-driven
If the home is single-level or has minimal stairs, highlight that. It’s a big drawcard.
The same goes for easy-to-maintain finishes like timber floors, compact gardens, and modern appliances.
Style with a low-maintenance lifestyle in mind, because convenience is often just as valuable as beauty.
Make the most of outdoor spaces
Outdoor areas or rooms don’t need to be large, just purposeful. A courtyard styled with café seating, a water feature, or potted plants can evoke that ‘lock-up-and-leave’ appeal many retirees are seeking.
Add subtle luxury touches
Even when styling on a budget, downsizers appreciate small nods to quality—like crisp white linen, elegant cushions, framed artwork, or layered lighting.
These don’t have to cost a lot, but they speak volumes in terms of perceived value.
Styling for downsizers is about presenting comfort, ease, and aspiration in one cohesive package.
If you can help them visualise their next chapter, downsized, but not downgraded, you’ll connect with them emotionally and help your vendors achieve standout results.